Working: Are You Winning…or Whining?

June 8th, 2010

Recently, I took on a short-term temp assignment.  I was on the job each day at 6AM and for the next three days; I worked 10-11 hours a day.  When the temp agency initially described this job to me, I figured a primate in a suit could do the work, but hey, it was work for pay and  I saw that as a good thing and a good opportunity to show the agency that I have a “can do” attitude.    Regardless, the assignment was more challenging and required a myriad of skills beyond my initial assessment, as I soon found out I’d be working with some high-powered executives at a local conference.

There was a team of specialists coordinating the event, and several temps – like me – were hired to assist with duties that ranged from walking conference-goers to their respective conference locations to carrying helpful signs in order to direct foot traffic.  For many of the temps, this was their first paid job in a long while and I wondered what they’d been doing to stay engaged.  I’d soon find out that many had a “glass-half-empty” attitude and a shopping bag full of excuses.

Prior to receiving our daily assignments from the event coordinators, we temps would congregate in the large front meeting area of the conference building.   And there the tales of woe would begin from “my feet hurt” to “I don’t need this job”.  Oh, really?  So, why are you here?     Seriously, folks, Temp – or Contract Work – may be a remarkably stable path to re-employment.  I’ve already added that to my “winning” strategy.   And it seems this same strategy is being adopted by many who think like I do.   In fact, being a contract worker, temp, consultant – whatever you want to call it –  may have sparked the 21st Century work-model.  I mean, think about it.  Contract or Temp work is an adventure!

  • It’s a challenge as you don’t know what to expect, so you learn to think on your feet.
  • You’ll meet interesting people; great networking opportunities too.
  • Although the assignment eventually ends, there is a sense of accomplishment.  Not true in many other permanent jobs.
  • Temp/Contract work shows an employer what you’re capable of and may lead to a permanent position.

So, are you putting your energy into whining about the “job situation” or are you winning by developing a presence and thriving in the unexpected?

Why Can’t Josh Persky Find a Job?

May 29th, 2010

In a small booth near the front door of an equally small midtown Manhattan diner, I sat across the table from Josh Persky, the Oracle of New York. I’d actually read about this guy a couple of years ago and recently I had an opportunity to meet him at a networking event. Although, he looked familiar as Grand Central to me, I couldn’t place where…until later on when I had time to check out his website…ah, ha!

Way back when, in 2007 when we all had great jobs, made tons of money and the economy was booming (or so we thought), Josh was busy getting laid off. He was the nucleus, the “Person Zero” of world-changing events. Ripples became tidal waves and many of us were subsequently RIF’ed into an alternate universe we never thought existed. Kinda Matrix-y, right? Well, while all this was happening, Josh became the two-piece-suit-Manhattan-everyman, who was brave enough to pound the pavement – resume in hand – wearing a sandwich board that read: “Experienced MIT Grad for Hire”. Clearly original, someone should hire this guy! The media caught on. Admiring fans encouraged him. He received a top-notch branding makeover. Prospective employers wooed him and one time he even received two very prestigious job offers in the same day.  In fact, he did land a job – for a few months anyway.   As a result, Josh became a cornerstone – no, an icon – of optimism and in creating opportunity out of adversity.  So, although he has way more going for him than most employed people I know; why can’t Josh Persky find a job?

Perhaps, as one pundit put it…

“Try thinking of it this way: All of the unemployed people in the country are gathered in a huge gymnasium that’s been turned into a job search center. The fact that this recession is the worst in a generation means that there are many, many people in the gym. The fact that the economy is churning so slowly means that there is not much traffic into and out of the gym.

If you’re inside, you will have a hard time getting out. Yet if you’re lucky enough to be outside the gym, you will probably be able to stay there.”

But even “outside”, those who have been employed through this cycle and doing the work of three people tell me they’re constantly worried, don’t sleep well and many are going through divorce – same sort of symptoms as evidenced by people who survive a plane crash. While our country struggles to get back on track and at the same time many employers report record profits; regenerating the economy has taken its toll.

So, how do we turn this “sows ear into a silk purse”? We continue the disruption. What I mean by that is, our belief in certain growth models has already been interrupted, in fact, they no longer exist. We’re therefore compelled to discover ways to create a new foundation. Evidence comes from entrepreneurs I’ve met and those transparent and collaborative efforts that are appearing – and from creative people like Josh who are saying “why not?”.

While Vegas-Style investing will likely continue, many of us are finding the value of “giving”. This might sound like pie-in-the-sky altruism, but can we continue to take and expect a different result? Change the formula to create a different outcome. Having coffee with a guy who created attention-grabbing headlines by seeking to define a different model, reminded me that there are an infinite number of ways we can change what has been, into what will be.

As for Josh Persky, anyone lucky enough to meet him or even better, work with him, will know what it’s like to approach opportunities to change the way we are and to develop new perspectives rather than rest on what might have been. If reincarnation exists, I want come back as Josh Persky.

The Naked Truth

May 17th, 2010

Advertising…Marketing…Media…Those magic words that send slews of creatives into a frenzy and invoke visions of fantasy and the ideal in us lowly consumers. Countless images of “must haves” dance through our heads and compel us to suspend reality for an opportunity at being other than what we are. Enchanted personalities and famous “Mad Men” like David Ogilvy, Leo Burnett and Bill Bernbach have set the stage and encouraged us along the way. Life was good and we believed it would always be so. We know…we were there…’bought the designer t-shirt and ate the gourmet popcorn.

Meanwhile, Wall Street’s Las Vegas-style business model imploded the economy. Welcome to Economy 3.0 where austerity and simplicity is the new sexy. Off with the mask! But, are we ready for the honesty of this new reality?

Some recent examples like TV personalities’ no make-up reveals, models going bare-faced, or plus-sizers gracing industry magazine covers and casting directors preferring “real” people over those who have been enhanced beyond recognition have me wondering: Is the burgeoning “transparency” in business translating across all sectors – including media – and if so, how will this transform the Advertising World?

Even before Wall Street’s bust-and-bailout, some agencies had been in the process of “coming out”. For example, Dove’s 2006 Campaign for Real Beauty. I gotta give it up to Ogilvy’s foresight as proof they are much more than just another pretty face.

Regardless, and as one bard put it, “The times they are a-changin’”. Any ah-ha moments for you lately; are you seeing possible indicators of the economy’s transformative effect on media?

Lady Gaga: Help for Your Job Search Strategy

April 30th, 2010

I’ll bet just by putting Lady Gaga’s name in the title of this blog post that my blog stats will show an increase in hits. Just a theory…

Why?

Over at Career Jockey, blogger Jeanette Kraar makes several valuable points why job seekers could take some hints from the making of the “Gaga” brand…”give[ing] of your talent to provide for others”…”embrace[ing] competition and learn[ing] from it” – change and innovation are key to this approach.

Just “fitting in” is so last century. Unique and authentic, making valuable contributions throws open the doors to progress and your best creative self.

Okay, I’m off to take inventory and “push a boundary”. What have you done today to re-think and challenge your job search norm? Feel free to leave a comment – feedback always welcome!

The “doing” Strategy

April 21st, 2010

This has been an interesting week – or so – as I’ve been “doing”. I learn from doing and I get things done. So, what does this mean in terms of job search? Reaching and engaging; seeking new channels – like anyone in Marketing and/or Communications, this is a key component of navigating towards the goal. It’s a good idea to step back from time to time and assess your strategies. Over at Threshold Consulting, I’ve been reading about some amazing tips on effective networking as a major part of the overall job search strategy.

What are you “doing” this week? Your comments and feedback are welcome.

Get Ready for It: Jobs!

April 11th, 2010

While out in the market seeking my next job opportunity, I’ve met plenty of folks in the same situation – so to speak – as some have adopted a wait-and-see attitude. This mindset runs the gambit from “I’m going to watch daytime TV and wait until my UI (unemployment insurance) runs out” to “I just can’t take anything; I have to find my dream job.” Although there are issues with both perspectives; I’m not waiting.

Waiting IS NOT one of my strong suits. Staying engaged and keeping my skill set fresh IS. My daily job search routine consists of:
• Researching likely opportunities, re-evaluating my resume for a good fit and modifying to meet requirements based on my skills and background;
• Crafting thoughtful, relevant cover letter(s);
• Applying online (or as indicated, I follow instructions…who would hire me if I didn’t?);
• Attending to/dedicating time to social media and…
• Networking, networking, networking

As I continue to seek ways to engage, I can now add another volunteer opportunity to my resume. For me, it’s a great way to stay involved while seeking a position. Bottomline: people tend to hire someone they’ve actually seen doing the work. In this “new economy”, creating a pathway to employment is critical to becoming re-employed. While volunteer work like most internships is unpaid, it’s an opportunity to shine, show off your skill set and learn new skills while providing much needed support. Non-profits have also felt the pinch of the economic downturn; why not help out and give back?

One volunteer organization recently sent me a letter about volunteering for any of the available non-profit opportunities. I noticed one of the non-profits listed – a healthcare related facility – was seeking a MarCom, Media Relations volunteer. My various MarCom skills are in business development and media; I’d wanted to build more credibility and specific skills in health-care communications. Perfect pairing! I reached out to the volunteer coordinator indicating I’d be interested in working with the health-care non-profit and good news; I start on Monday!

Like any other “job” though, volunteering requires my being a good fit not only with the position’s description but with the organization, interviewing, providing references, etc. While there is some flexibility with working hours and such, like any other position, I’m required to show up on time, conduct myself professionally and generally be a value-add. What a great way to be in a position for any jobs that might open up while volunteering for an organization. Call it what you will, I call it a foot in the door as jobs are now in a growth pattern.

A new hiring impetus is taking place as a result of the $18 billion Jobs Bill passed in March. As one employment site states, “…employers report two of their top initiatives for 2010 are replacing lower-performing employees and rehiring laid-off workers. Employers are focusing their hiring efforts on filling jobs that drive revenue…” Sounds like good news to me as I’ve seen more job opportunities in my area such as business development where postings are up 4 – 40 percent!

Although these positive indicators are not the end-all answers to our current and perplexing economic situation; it’s a start. Maintaining personal hire-ability skills, seeking new opportunities and supporting community efforts by staying engaged does not include watching daytime TV!

What are you doing to boost your job search; how are you staying engaged? Your ideas and comments are encouraged.

What Does My Resume REALLY Say About Me?

April 6th, 2010

A few weeks ago I had an opportunity to attend a panel discussion and networking event at Baruch College. I knew one of the panelists and discovered that another one of the panelists was a VP at a company where I had applied for several jobs and had been seeking an opportunity. Further, I found out the VP was supportive of efforts to “lift up” women junior to her. Great news! And, an equally great networking opportunity.

During the panel discussion, I learned about how each of the panelists viewed prospective candidates – what they looked for as far as a good company fit – and as well, how they had come into their respective company positions. As the session wrapped, while there wasn’t much one-on-one time after the event to talk further with the VP panelist I’d been interested in talking with, I did indicate my interest in working within her company; she gave me her card and I followed up promptly with an email, setting up an appointment to meet with her later in the week.

In Life 3.0, I’d show up, she’d take one look at my resume, determine I was a perfect candidate for X position and I would be hired to do interesting work at a dynamic firm. And I’d live happily ever after.

Perception versus reality.

While the informational interview was a valuable meeting with a busy executive, there wasn’t a ‘dream –job’ at the end of this rainbow. However, this was a true Resume Wake-up Call.

How many times have you re-crafted your resume? I have a diverse skill set, so I rework my resume each time I apply for a job so that my skill set speaks to the job requirements – or so I think. After several makeovers, my resume becomes something other than its intended purpose: to showcase my skills and attract the attention of a prospective employer. While a great job offer is the intended outcome of a well-crafted resume and spectacular interview, I truly find value in an informational interview and fresh eyes on my resume.

Bottomline: I learned the lesson of condensing, extracting and refining – and getting back to the basics of what a resume is all about.

• Job Target: Can I say what I need to say in 6 words or less? Anything beyond that likely indicates a lack of clarity and direction.
• How can I improve my resume without recreating the wheel? Instead of ‘responsibilities’ make it about ‘accomplishments’. Substitute “I was responsible for processing loans”; for, “Developed formula to calculate loan interest automatically, which improved processing time by 20%.”

So, it’s “back to the drawing board” for me, but life is not a one size fits all proposition – and neither is my resume.

Hired! Making the Career Connection

March 20th, 2010

Hiring is on the uptick. More job postings in my field are streaming in, whereas a couple of months ago, there was just a trickle. Other evidence from my friends and those in my professional networks who have been job-searching are now reporting that they’re out on more interviews or have landed a new position. So, what’s the secret; how are they finding success in this puzzling job market?

Success comes from various sources. I’ve found that even in these tough times, there are distinctions in those who will soon be employed or who have already found jobs, which sets them apart:

• Patience – The economy is rebounding. Jobs are typically the last to follow. Employers are doing some eye-rubbing now and envisioning growth. Consider that in boom-times it takes a month of job searching for every $10K in compensation. So, if you made $75K in your previous job, it will take a good seven and a half months to find another opportunity. Now, compare that with the current job situation.

• Perseverance – Job searching takes dedication. I know it’s a difficult job market – I’m right there with you – but opportunities abound. If you’re unemployed, watching daytime TV and waiting for UI to run out; instead of selling yourself short, up-sell your skills. Use this time to consider and document the value of “you”, what you can offer to help grow a business, research prospective employers and set-up informational interviews with likely employers. I know it may seem awkward at first, but at very least you’ll establish and solidify that Picture of You: who you are, your skill set and what you can offer an employer.

• Plan – Due diligence is a daily thing. Make looking for a job your job. Dedicate time during the regular work week for your job search and application process. While you’re at it, don’t forget to schedule time to network, network, network. If you’ve been out in the market for a while, you’ve probably heard all the pluses about letting people know you’re looking for a job, but how to keep your network informed without badgering? Stay engaged to create buzz:
– Look into non-profit, volunteer opportunities. The county I live in has partnered with the Volunteer Center of the United Way to link those seeking employment with volunteerism as a path to employment. While this is typically not a money gig, this will help to build confidence, fill resume gaps and you’ll meet new people. Besides, giving back to the community is a good thing.
– Keep your skill set fresh. What needs improving? While this might be a good time to go back to grad school, even small changes can open doors to a different, positive outcome. Take a soft-skills class like public speaking – Toastmasters International is a great place to start – or a software class like any in the Adobe Creative Suite. Stimulating your mind is the key to productivity.

Let your network know what you’re working on or what “new thing” you’re doing to reinvent yourself. Now you have something to talk about.

One friend, who found her dream job recently after a lengthy search tells me, “Actually, I thought I would get a job from my networking. It turned out that the company that I am currently working for took those online applications seriously!” And further, she says, “The best thing I can tell you to do, other than continue to keep the faith and keep searching is to build upon existing skills.”

With an abundance of online job boards and offline opportunities available, while some may offer “the secret to success in this job market “ (and for only $29.95 you can find out), bottom-line: there is no secret and no single path to your next job. It’s all about you and what you chose to do with your time to make a difference. Does your job search involve the “Three P’s” – Patience, Perseverance and Plan? What have you done to challenge yourself today? Wherever you are in your job search, Comments and feedback are welcome!

Help Wanted?

March 16th, 2010

Some days, you just need a good laugh. This – The 13 Funniest Help Wanted Signs Ever (PHOTOS) – courtesy of the Huffington Post

Good News for Job-seekers!

March 11th, 2010

“Some sectors have actually created a significant number of jobs over the past year. Strong fundamentals are driving job creation.” It’s all about the “Big Picture”: Here are 6 Sectors with a positive long-term outlook. One sector – Education/Educational Services – is an important part of my focus as I continue to evaluate and update my skills.

What are you doing/have you done to engage and enhance your marketability? I welcome your tips and feedback.